Marketing your On-Demand Offering


While I was looking for articles about the On-Demand offering marketing methods, I bumped into this short article that really helped me understand that the marketing complexity for the On-Demand offering isn’t really different than marketing any other new product. The ISV needs to understand that the new offering will not replace the traditional business but instead it will lead it to new opportunities in new markets that the ISV probably could not even approach till today.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s