The Cloud in HP’s Cloud (Part 2): HP Discover, the Enterprise and AWS Cloud

imageLast month I attended HP Discover (disclosure: my participation was funded by Ivy World). The IT war already started however HP stands still not taking initiatives and real risks as true leaders should take. At the three-day conference I learned why some companies don’t last and why this IT giant is at a great risk of losing in this new era IT battle. This is a story of a lasting company that might have already lost.

> > > HP’s Washes the Cloud

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My 5 Enterprise Cloud Predictions for 2013

imageI believe that this is the year when the enterprise will find its way to the cloud.

The mega Internet sites and applications are the new era enterprises. These will become the role models for the traditional enterprise. IT needs remain the same with regards to scale, security, SLA, etc. However, the traditional enterprise CIO has already set the goal for next year: 100% efficiency.

The traditional CIO understands that in order to achieve that goal, IT will need to start and do cloud, make sure that IT resources are utilized right, and that his teams move fast.

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Amazon AWS is the Cloud (for now anyway)

Every day I talk, write and comment about the “Cloud”. Every time I mention the cloud I try to make sure that I add the name of the relevant cloud operator, “Rackspace Cloud, “MS Cloud” (Azure) or “HP Cloud”. Somehow all of these cloud titles don’t right to me – it seems the only title that really works for me is the “Amazon Cloud”. In this post, I will elaborate about the competition in the IaaS market and I will explain further why I think this is so.

HP vs. Amazon AWS

Earlier this month, HP announced release of a public cloud offering based on Openstack in a public bet. Zorowar Biri Singh, SVP and GM for HP Cloud Services, admitted that HP is really late to market and he also added that:

HP believes that startups – particularly those that sell services to enterprises – will want to move off Amazon as they grow but won’t want to build their own data centers. Read more

Last year I attend the HP cloud tech day. It was amazing to see this giant fighting for its life on the IT field. It is one thing to be able to promote public cloud, but you also need to select your words carefully. Singh’s statements aren’t in line with a public cloud strategy; on the contrary, they focus on the fact that HP’s state of mind is not ready for delivering a true public cloud. Establishing a public cloud is one thing, but leading with the right strategy is what counts – trivial isn’t it?

We’re not necessarily the first place a startup is going to look for in getting going. But I can assure you we’ve also got the type global footprint and an SLA and a business-grade point of view that understands the enterprise. That’s what we’re betting on.

I strongly suggest Mr. Singh be more careful. Specifically, these types of statements remind me of Kodak –  they claimed to have a strong hold on the market, they maintained that as people shoot more digital photos eventually they will print more. On January this year the 131-year-old company filed for bankruptcy.

SAP on Amazon AWS

AWS and SAP Announced Certification of AWS Infrastructure for SAP Business All-in-One Solutions Research Study Shows Infrastructure Cost Savings of up to 69% when Running SAP Solutions on AWS Read More

Due to market demand forces, SAP was forced to find its way in the cloud. In 2007, SAP announced the launch of BusinessByDesign, its (SaaS) On-Demand initiative, with no success while their customer base drifted to companies like Salesforce and Netsuite. This month SAP finally announced that they believe in the public cloud by making an interesting supportive move and partnering with the Cloud – Amazon AWS.

Customers now have the flexibility to deploy their SAP solutions and landscapes on the scalable, on-demand AWS platform without making required long-term commitments or costly capital expenditures for their underlying infrastructure. Learn more about the offering. Read More

This SAP certification strengthens the AWS position in the enterprise (for your attention Mr. Singh). IMHO SAP made a great decision to “go with the flow” and not resist it.

Openstack vs. Eucalyptus for Amazon AWS

Openstack was initiated by Rackspace and NASA in 2010. Today this cloud open source project is supported by about 150 IT and hardware companies such as Dell and HP, which trust this platform and are investing in building their public cloud with it.

It’s maybe two or three years before OpenStack will have matured to the point where it has enough features to be useful. The challenge that everyone else has is Amazon is not only bigger than them, it’s accelerating away from them.   –Netflix cloud architect Adrian Cockcroft

In March of this year, Amazon guys published their belief in the private and hybrid cloud by announcing their signed alliance with Eucalyptus, which delivers open-source software for building an AWS compatible private cloud. In April, Eucalyptus published its $30M series C funding. Together with Amazon and SAP’s joining of forces, this accentuates the fact that Amazon AWS is very seriously about conquering a share of the enterprise IT market (again ..for your attention Mr. Singh). This week I attend IGTCloud  OpenStack 2012 summit in Tel Aviv. I was hoping to hear some news about the progress and the improvement of this platform and I found nothing that can harm the AWS princess for the next few years. OpenStack is mainly ready for vendors who wants to run into the market with a really immature and naive cloud offering. I do believe that the giant vendors’ “Openstack Consortium” will be able to present an IaaS platform, but how much time will it take? Does the open cloud platform perception accelerate its development or the other way around? Still, for now, Amazon is the only Cloud.

Microsoft and Google vs. Amazon AWS

This month Derrick Harris published his scoop on GigaOm –  “Google, Microsoft both targeting Amazon with new clouds”. I am not sure whether it is a real scoop. It is kind of obvious that both giants strive to find their place in Gartner’s Gartner Magic Quadrant report:

IaaS by Gartner

With regards to Microsoft, the concept of locking in the customer is in the company’s blood and has led the MSDN owner to present Azure with its “PaaS first” strategy.  I had several discussions with MS Azure guys last year requesting to check the “trivial” IaaS option for self-provisioning of a cloud window instance. Already back then they said that it was on their roadmap and soon to be available.

This month AWS CTO Werner Vogells promoted the enablement of RDS services for MSSQL on his blog, noting:

You can run Amazon RDS for SQL Server under two different licensing models – “License Included” and Microsoft License Mobility. Under the License Included service model, you do not need to purchase SQL Server software licenses. “License Included” pricing starts at $0.035/hour and is inclusive of SQL Server software, hardware, and Amazon RDS management capabilities.

Is that good for Microsoft? It seems that Amazon AWS is the one to finally enable Microsoft platforms as pay-per-use service that is also compatible with the on-premise MS application deployments. One can say that by supporting this new AWS feature, Microsoft actually supports the natural evolution of AWS to become a PaaS vendor, putting their own PaaS offering at risk.

IMHO, Google is a hope. The giant web vendor has the XaaS concept running in its blood, so I believe that once Google presents it IaaS offering it will be a great competitor for AWS and Openstack ways. Another great advantage of AWS over these guys, and others, is its proven “economies of scale” and pricing agility. Microsoft and Google will need to take a deep breath and invest vast amounts of money to compete with the AWS – not only to build an IaaS vendor experience  but to improve upon their pricing.

Final Words

I can go on and discuss Rackspace cloud (managed services…) or IBM smart (enterprise…) cloud. Each of these great clouds has its own degree of immaturity in comparison to the Cloud.

Last week I had quick chat with Zohar Alon, CEO at Dome9, a cloud security start-up. The new start-up implemented its service across respectable amount of cloud operators.

I asked Mr. Alon to tell me, based on his experience, whether he agrees with me about the state of the IaaS market and the immaturity of the other cloud vendors in comparison to AWS cloud. He responded:

 The foresight to include Security Groups, the inbound little firewalls that protect your instances from most network threats, was a key product decision, early on by Amazon AWS. Even today, years after Security Groups launched, other cloud providers don’t offer a viable comparable.

The cloud changed the way we consume computation and networking so we can’t (and shouldn’t be able to) call our cloud provider and ask them to “install an old-school firewall in front of my cloud”. Amazon AWS was the first to realize that, and turned what looked like a limitation of the cloud, into an advantage and a competitive differentiator! At Dome9 we work with DevOps running hundreds of instances in a multitude of regions and offer them next generation control, management and automation for their AWS security, leveraging the AWS Security Groups API.

I am sure that this basic security capability must be delivered by the cloud operator itself. Cloud company is a new perception, it is not technical – it is strategic. Amazon follows its strategy with some of cloud basic guidelines: Continuous Deployment, Fast Delivery, API first, Low level of lock in, Full visibility and honesty, and so on. When Amazon AWS started in 2006, people didn’t understand what they were doing though the company leaders understood the business potential. Without a doubt, for now anyway, the Cloud is Amazon.

(Cross-posted on CloudAve Cloud & Business Strategy)

My View on CloudConnect 2012

Last week I attended one of the most popular cloud technology conferences in the world – CloudConnect. The CloudConnect conference started about four years ago. Attending the event gave me a clear understanding of the market maturity and evolution rhythm. Check out the following sections for the main points on what I heard and learned:

>  >  >  >  >  Cloud Performance 

The underlying infrastructure performance, round trip time, bandwidth, caching and rendering are to be counted as the major features of an online service performance. In an interesting presentation by @joeweinman (known by his famous “Cloudonomics” theory), it was claimed that latency holds the greatest weight among these faetures. I encourage you to check out his new research – As Time Goes By: The Law of Cloud Response Time presents some good formulas, methods and considerations with regards to online services’ performance and latency (including simple facts, for example, that people tend to prefer selecting from fewer options on an online page –  so you can have less content on a page and achieve a better browsing performance).

“Multi-tenancy leads to noisy neighbor syndrome” noted @jungledave, Founder and CEO at SolidFire. It is known that the lack of SSD storage components in cloud offerings (mostly due to its high cost) results in uncertainty in cloud storage performance expectations. I invite you to listen to @neovise’s recent podcast with Dave, which discusses solid state disks (SSD) and cloud computing. FYI, Amazon AWS already caught on to the need for fast and robust storage capabilities and deployed DynamoDB on SSDs, which have the benefit of offering predictable performance and greatly reducing latency across the board.

The best presentations are like movies; they should be based on real cases (keep that message in mind, I talk about it more later). One such case is Netflix. Netflix CTO, @adrianco presented methods and principles of scaling data in the cloud including Big Data management, availability, performance security, and more. I suggest checking out his presentation (a cool prezi one), to get the list of vendors and AWS components Netflix uses to optimize its data delivery over the cloud.

It was funny that only the last session’s presentation made by @lmacvittie pointed out the “obvious” first – start from understanding what cause the performance issues and only then try to solve them. I say “obvious” because it is a fact that the appealing ease of provisioning cloud apps and resources leads to the “unknown cloud” symptom (due to the uncontrolled sprawl) that contributes to the uncertainty performance. The “unknown cloud” as an issue found great support in the next day’s morning keynote presentation by @gevaperry, who noted that “a lot has already said about CIOs who don’t know about their own cloud use”. Geva presented a survey that clearly shows that the cloud computing adoption decision in an enterprise is made by the development or business units and not by the IT team – Are you surprised? Read more.

From my deep familiarity with the market, I can confidently add that despite cloud consumers’ recognition of the need to “cut through the fog” of the cloud, proven ways to actually do so are not really available in today’s young market. 

>  >  >  >  >  DevOps doesn’t exist 

I attended the panel “In Search of Mad Cloud Skills” led by the cloud-famous @DavidLinthicum and composed of four IT leaders. David presented some great but simple questions that the participants seemed to struggle to answer. One trivial question – “What do you need to find in the candidate for a DevOp?”  brought discussion around to the obvious need to have someone with development skills who also understands the business needs. The title of the session was aligned with the actual comments of the panel members, saying it is difficult (“Mad”) to find the right skills for their DevOp team.

For me, this session brought an end to the debate of NoOps vs. DevOps. The “DevOps team” is in fact  a development team that plays with virtual blocks in the cloud kindergarten. Integrating the product with the cloud is actually a task for R&D under the auspices of the CTO. That leads to the understanding that the enterprise CIO is actually the new enterprise CTO; if we talk about an ISV, then the CIO holds another position as a senior R&D team leader. NoOps rules and the CIO should look for architects and developers. Learning the building blocks of the cloud and the APIs is one task for the R&D (I remind you: “Research and Development”) team same as learning the overall software offering and the supported business workflows.

>  >  >  >  >  The Openness of Cloud 

Wednesday’s keynote included a panel with Redhat, Citrix and Rackspace, which was moderated by @acroll (a great moderator and presenter) discussing the “Open” perception in the cloud.

The great discussion about the Openness of the cloud actually led to some online #ccevent tweets including the phrase “Open washing”, strengthening the fact that some of the traditional mega vendors are actually “cloud washers” that present the “enterprise cloud” which is in fact an hosted environment supported by a traditional professional service. (You can check out my opinion of HP cloud offerings on a past post.)

“An enlightening panel at #ccevent was the “open cloud” conversation but not for the right reasons. ‘Open washing’ season has started.” tweeted @swardley 

These vendors not only struggle with the fact that Amazon is taking big chunks of their main market but also with the fact that it is hard for them to prove the profitability of real cloud delivery offering based on a real pay-per-use model.

“Citrix: we hate VMware. Red Hat: we hate Microsoft. Rackspace: we hate Amazon”, tweeted @acroll once he got off the stage

Cloud put the need for “Open” on the table. It makes the IT (including the traditional enterprise one) consumers to look for open systems including open source ones. The cloud force IT vendors to prove their low level of lock-in and robust API to enable their customers update and custom the application at a low cost with no touch – check MS Azure marketing messages in regards to their efforts to support open source frameworks (though I am not sure that they really “open”).

Open” is definitely one of the important criteria to decide to go with a solution vendor. The “open” cloud vendor shares its code with the community in order to help others come with better solutions including its own customers. The “open ISV” doesn’t afraid to “lose” its code propriety to competitors and find that being “open” actually increase awareness and positive view of its brand as well as the maturity of its offering.

>  >  >  >  >  “Amazon is Snow White” said @adrianco 

At first I was not sure why Amazon didn’t exhibit at the famous CloudConnect conference but after asking several important people this question, the simple conclusion is that as the strongest market leader Amazon can afford to leave the marketing efforts to the crowd. As the beautiful princess in town you attend only to your own parties and you definitely don’t want to position yourself among the dwarfs.

CloudConnect was really about the major IT market disruption Amazon has been leading for the past few years. In almost every session, the discussion about cloud was actually a discussion about Amazon AWS offering and its design partner – Netflix. Every other offering such as OpenStack, Rackspace cloud and IBM cloud offerings are always being compared with the AWS cloud. The final thought of suggesting they change the name CloudConnect to AWSConnect never entirely left my head (although this might make some of the@Clouderati guys really uncomfortable).

Q: What did the CloudConnect miss?  A: Real Case Studies 

I noted above that great movies are based on real stories, same here. I wasn’t in all the sessions but being a dedicated follower of #ccevent and listening carefully to some of the leading thinkers in the industry, I think that most of the sessions were still on more theoretic levels rather than practical ones. You are welcome to check these conference presentations. 

It is not surprising that the best sessions were those presented by organizations that already found their way to the cloud, whether fully public (Netflix), or mostly private (Zynga zCloud). I suggest you to find Zynga’s CTO Infrastructure lecture in the conference recorded videos list.

Personally, I think it would have been great if they had a greater number of sessions and stories based on actual cloud architectures, shifting legacy applications to the cloud, and actual stories of ROI optimization. The market is still totally immature and on shaky ground. Vendors don’t really know how to present their offerings and even the simple phrase “cloud cost” have several interpretations. ISVs and enterprises are misled by the mega vendors – this is one of the major factors that slow down cloud adoption pace. If six months ago I would have said 2-3 years to reach market saturation, CloudConnect made be more realistic and think more about 3-5 years.

CloudConnect was a great opportunity for me to meet all the cloud rockstars I had been twittering with over the last year – great cloud evangelists. Someone said that he felt like walking through the twitter home feed. I found the cloud in twitter – great performance, mobile, open and available. It proves cloud serves my actual needs for networking, communications and knowledge.

Yours,

@iamondemand

The Cloud is Alive: Integration, Collaboration and Eco-Systems

On a vacation you often find that the best way to enjoy is to try and disconnect from the regular working day routine. Part of my blogging tasks include searching for knowledge resources and publishing news and articles to my followers. I maintain communication with my readers using social communication means such as Twitter and LinkedIn. Setting that in semi-automated state with twaitter (so I can spend my time with my lovely wife and not with my iPad …) brought me to imagine a living, breathing independent cloud creature that “feeds” itself with information.

Think out of the box and try to imagine the possibility that these lines were written by a smart algorithm utilizing the clouds and their enormous amount of information and logic. Imagine that humans don’t have keyboards but only screens to view what the “intelligent cloud creature” generates using smart BI algorithms running on a complex extremely wide integration. As we speak this integration is sprawling; basic logic routines and cross systems flows developed by humans as well as by machines.

The question “what I would like to eat for lunch ?” can be based on enormous amount of considerations such as who you are, who is connected to you, what you have already eaten today and how it fits with your diet, as well as what your best friend would like to eat because he can join you today while visiting nearby. All of these answers and more are already out there. The enormous growth in the number and the size of apps’ eco-systems, Big Data and the robust physical computing capabilities of the cloud leads to a form of intensive information calculation that can generate accurate intelligent results in an adaptive manner.

Traditional IT systems and logic were confined within their on-premise domain of variables. Collaboration wasn’t really an option and integration was (and still is) always a painful point with respect to huge investments and high risks. API deveopment task was one of the last things on the ISV priorities list. Today things can be different thanks to these clouds. The cloud accelerates the extension of eco-systems and can makes this fantasy a reality. I believe that we are heading straight into a second, even more exciting information technology revolution.

“Ask Siri to do things just by talking the way you talk. Siri understands what you say, knows what you mean, and even talks back. Siri is so easy to use and does so much, you’ll keep finding more and more ways to use it.”

The first time I checked this IPA (Intelligent Personal Assistant) agent was about less than two years ago. I was fascinated by the fact that besides the voice recognition and ease of use, Siri aims to generate its own intelligence using its great eco-system environment to generate suggestions and solve problems in a proactive and self-improvement manner. Eventually, I wasn’t surprised to hear that the most innovative company in the world integrated the solution inside its leading product operating system (I am just waiting for them to stop playing around and release it as part of the iOS, not only for the 4S version).

Another noteworthy example is Boomi. The company that was bought by Dell a year ago is a growing business for out-of-the-box “connectors” (the term they use for their integration widgets) platform. 

“Remember Data Integration is the key to the cloudy future. By having Boomi in its pocket, Dell is well positioned to handle these needs” wrote the cloud evangelist Krishnan Subramanian, in his article Quick Thoughts: Dell Acquires Boomi

I had a great discussion with Rick Nucci, Founder and CTO of Boomi regarding the company’s positioning and its strategy to become the heart of the enterprise business flow. The company’s offering enables the IT Organization to generate a full solution assembled from several systems. The company develops a platform that enables rapid provisioning of “connectors” that enable systems. 

“AtomSphere connects providers and customers of SaaS, cloud and on-premise applications via a pure SaaS integration platform that does not require software or appliances. .. Leading SaaS players and enterprise customers such as salesforce.com, NetSuite, RightNow, Marketo, Taleo, Zuora, Coupa, NASDAQ” Read more on Boomi’s site

Utilizing the cloud the company is able to host and maintain all of its customers’ connectors in its own cloud environment. The company takes responsibility for the connectors’ compatibly and provision them as a SaaS with a SLA. The traditional integration maintenance hassle becomes a small issue. SaaS start-ups are focusing on solving a specific problem and by so doing will not be able to solve a complete business flow. I believe that vendors such as Boomi can be positioned on top of the cloud food chain (I love that term – I encourage you to use it and comment what do you think about it), even before some of the above SaaS providers.

Traditional ISV must take action in regards to its eco-systems, both those it owns and those it participates in. Traditional ISVs have vast experience and owns data and logic that can be utilized by the new and agile SaaS developer. The ISV can leverage this experience in the cloud and take strategic steps to increase its public interface services to extend its eco-system and generate additional revenue stream. 

> > > > > Back to Reality

Without the crowd input, the user collaboration and the contribution of the fast running web developer the cloud content, systems integration and eco-system can not evolve and grow. The next IT revolution combined from the connected world and big data is just outside knocking on our door and it lies on top of a rapid pace of cloud innovations and evolution.

> > > Don’t forget to comment – What are the layers of the “cloud food chain” ? < < <

The Cloud in HP’s Cloud

Last week I was invited to the HP Tech Day in HP’s campus in Houston to learn and hear more about the giant’s cloud offering. I appreciate HP and Ivy very much for the invitation and for a great event where I was able to learn more and see these clouds in real. I had the privilege to meet savvy and professional guys. It is always great to see people that are enthusiastic on their jobs and are proud of their company. Let me share with you HP’s cloud from my point of view.

> > > The EcoPOD

HP’s guys took me and a my fellow bloggers on a great journey inside HP’s cloud. The most fascinating adventure from me was the HP EcoPOD, an out-of-the-box, ready-made hosting/cloud infrastructure creature. The finalization of the product seems to be a perfect art and with no doubt HP is still a great infrastructure market leader. The Ecopod units serves IaaS providers, huge enterprises and mega websites. The investment of buying this ready-made bank of servers can be stretched from 3 to 5 years commitment so you can actually consider that as a subscription based service. The HP private cloud offering ruled the tech day including support for bursting internally or over to a public cloud, supported by Saavis. Read more about HP’s cloud bursting on TechTalk by Philip Sellers

> > > The Cloud In HP’s Cloud

The second part of the IaaS is the software for provisioning, maintaining and controlling of the cloud resources. For that matter HP conduct a several hours of demonstration of its CloudSystem product. Once the cloud infrastructure deployed, the enterprise can provision the virtual resources, orchestrate and create a catalog of app stacks utilizing the CloudSystem. One of the main features of the platform is the Cloud Maps (I really love the name) that enables the enterprise’ IT to plan and create new app stacks or even import ready made ones straight from the HP web portal. The UI/UX is very compelling though the management capabilities are very basic. I am not sure that I saw a real cloud environment but an upgraded virtualization control and provisioning application. Following my debates on that I was told that there are some implementations of an elastic environment using custom adjustments. HP also revealed that they are working on an OpenStack implementation though I wasn’t convinced enough to believe that there are serious plans for this matter. Due to the lack of out-of-the-box features such as auto-scaling and elasticity as well as the lack of a real cloud perception that a server is just one atomic unit, I still wonder where is the cloud in HP’s cloud ?


On a “cloud security” session, I raised a basic cloud security issue, where the enterprise need to be able to maintain SSO and IAM solutions to all its applications’ portfolio including the SaaS ones. I asked to know if HP support that kind of features or plan to do so in the future. The HP response was not satisfying and led me to think again about the extreme separation between the infrastructure and the applications that the cloud brought. The answer I anticipated to hear was really simple: As an IaaS provider, HP focuses on the internal network security and the access to the on-premise physical and virtual resources. The SaaS players have the responsibility to provide extensions that integrate with the enterprise private cloud and support issues such as SSO.

It is an evident that the cloud brought the need to re-position the traditional IT vendor offerings and make sure these are related to the specific cloud layer (IaaS, PaaS or SaaS), otherwise it is a confusing play that presents a great risk to the business future.

> > > Conclusion

It is clear that this veteran market leader as other IT giants finds itself segmented into a new definition as an IaaS vendor. The giant struggles getting into a leadership position in this emerging market as it is surrounded by a great competition coming from old competitors such as IBM or Oracle. Furthermore I think that a greater competition comes from the advanced cloud vendors such as Amazon, Rackspace, Salesforce and more others that already taking a great market share. I find it exciting to watch the market evolves, how new business threats are born and how the industry giants pushing hard to find their golden path all over again.

`I Am OnDemand` Opinion: The iCloud iBuzz

iCloud provides the ability to share applications, videos, music, data, and other resources among Apple devices and consume those from the cloud. One account covers as many as 10 devices (including iPhones, iPads, iPod Touch, etc.) It handles contacts, calendars, emails, music, e-books, e-magazines, documents, photos, and apps. If you make a change or purchase on one device, then all your devices will have it. Have all your key data backed up automatically as well. Apple basically becomes your core cloud services provider, offering the synchronization and storage of those files and resources that matter most to you as an individual.

> > > > My iPhone:  a Story of an Infinite Storage

 We’ve had clouds at home for some time now, such as the use of SaaS services like those provided by Google. However, iCloud is certainly an IaaS-oriented service, and the ability to use a mass-marketed IaaS cloud is new. David Linthicum claims the term  “Home Clouds” 

I use iPhone for more than 3 years and I love working with this device. When I bought my iPhone 3G (which I accidently dropped in to the toilet after three months, but nevertheless lived for a year more afterwards… amazing, isn’t it?!) and my lovely iPhone 4, I never picked the one with the biggest storage.

I never understood why I need to pay on storage for my pictures when I find them on Facebook or on Picasa using their iPhone apps. I also store and watch my clips on YouTube and my documents using Dropbox, so in fact I already use my iPhone as a cloud device. The iCloud’s benefits which I can think of are sharing playlists and apps among several devices. In my humble opinion, those benefits don’t really matter in comparison with the powerful increase of customers’ lock-in on Apple’s services. I still can’t see utterly remarkable benefits that will induce me to move my stuff into the iCloud and become a loyal Apple resident.

> > > > Browsing throughout the cloud

“Next time you want to access a cloud based service and have to type in the URL, stop and think how seamless this approach actually is! I look forward to seeing how iCloud develops and the impact/influence it will have on other companies and their Cloud Computing products.

A nice article I read talks about how iCloud will change the way of browsing throughout the cloud, hence not by the web browser but the application itself browses and uses the cloud seamlessly for the end user. Interesting, but this browsing approach has been around for some time now. A lot of mobile applications use the vendors’ cloud to retrieve data and sometimes you will find that those applications are actually pure websites.

Discussing end consumer’s cloud services, we must mention Google Chrome OS. I find that this can be the real revolution for the “Home Cloud” but indeed it will take time for people to adopt. Google and other “Web OS” vendors will need to be patient and learn how to deliver properly. I believe that the web browser will continue to evolve, to be better user friendly and will eventually replace the old fashion OS. I invite you to check I Am OnDemand Magazine to read ZDNet article on Philosophical differences: The Google cloud vs. the Apple cloud.

> > > >    MHO

“We’re going to demote the PC and the Mac to just be a device,” CEO Steve Jobs said.

Are those breaking news? I’m not really sure. Together with its cool “iname”, the best thing I see about the iCloud is the announcement that serves right the “cloud ibuzz” and the increasing awareness about cloud computing. No doubt that everyone know now that the clouds are not only up in the sky but also inside their computing devices.